Automation and Innovation in the Automotive Industry

The automotive industry is experiencing a period of rapid changes in consumer preferences, with the younger generation showing less interest in vehicle ownership. This transformation indicates a fundamental shift in the sector. At this critical juncture, SAP CRM comes into play, taking on a significant role in the automotive industry. SAP CRM provides valuable support in data analysis and customer experience, enabling manufacturers to engage in direct sales. At the same time, it helps reduce dependency on dealers by offering customers a 360-degree view.

Stay Ahead of Your Competitors

SAP CRM presents a substantial opportunity for dealers as well. It assists in enhancing customer understanding, formulating targeted marketing strategies, and adding value to customer relationships. Moreover, by supporting new ownership models such as vehicle sharing and subscriptions, it contributes to the creation of a global used car market. By offering part and service packages, it provides customers with more choices and allows you to stand out from competitors by leveraging technology.

To adapt to the rapidly changing dynamics of the automotive sector and capitalize on new opportunities, feel free to get in touch with us. Get ready to build the future with SAP CRM.

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