Drive sustainable growth in connected consumer goods CRM.

Salesforce's Customer 360 brings B2B2C together on a unified platform to personalize consumer connections, deliver business excellence, and operate efficiently. Salesforce's powerful Consumer Products CRM software is here to help you drive your consumer products business forward.

Support integrated B2B and B2C processes in the world's #1 CRM.

Use consumer goods data to better support field agents, partners and customers. You can create a smarter, seamless customer experience to build brand loyalty and win new business.

Create personalized customer experiences.

Create smarter, personalized interactions with AI-powered insights. Deliver seamless experiences, relevant messaging and integrated customer support to delight consumers and foster relationships.

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